The process of seizing a market opportunity, developing a product in answer to it and bringing it on the market. Products can be either tangible or intangible (e.g. a service).
Iulia Alina Cioca
Iulia graduated in WOP psychology from the University of Valencia, after an educational journey that started in Romania, and continued through Austria, Italy and Canada. She has worked as a talent management consultant in Milan, Italy. Currently she is a trainer for a multinational company. Her professional interests are organizational change, teamwork, psychometrics and training. Her passions are reading, taking long walks anywhere in cities or nature, and languages, especially teaching them to children.